A journal of search optimization
Article No. 1
Most link building guides promise a round number of strategies, 15, 20, 25, because a longer list looks more comprehensive. In practice, once you separate genuine acquisition tactics from foundational...
Article No. 2
Every few years, someone declares SEO dead. Usually, it's noise. This time feels different. Search isn't collapsing (it's rewiring). The shift isn't subtle anymore. Algorithms matured. AI arrived with blunt...
Article No. 3
Eleventh and final entry in the running SEO glossary, closing out the three-post split of what was originally a single "24 essential terms" post. This one groups the keyword-research and...
Article No. 4
Tenth entry in the running SEO glossary and the second of three posts covering terms originally bundled under a single "24 essential terms" post. This one groups site-structure and JavaScript-rendering...
Article No. 5
Ninth entry in the running SEO glossary and the first of three posts covering the terms originally bundled under a single "24 essential terms" post. This one groups the four...
Article No. 6
Eighth entry in the running SEO glossary, not a continuous alphabetical run this time. This entry pulls eight specific terms spanning E through S that share a theme (trust and...
Article No. 7
Seventh entry in the running SEO glossary, continuing alphabetically from "disavow" to "dynamic content." Eight terms covering domain-level trust and authority concepts. Disavow The disavow tool, found in Google Search...
Article No. 8
Sixth entry in the running SEO glossary, continuing alphabetically from "Core Web Vitals" to "directory." This segment leans more technical than Part 5, covering crawling, indexing, and performance vocabulary. Core...
Article No. 9
Fifth entry in the running SEO glossary, continuing alphabetically from "competition" to "cookie." Eight terms, covering the vocabulary of content and conversion work. Competition In SEO, competition refers to the...
Article No. 10
Fourth entry in the running SEO glossary, continuing alphabetically from "cached page" to "comment spam." Cached Page A cached page is a stored snapshot of a webpage that a search...
Article No. 11
Third entry in the running SEO glossary, continuing alphabetically from "black hat" to "cache." These eight terms don't share a single theme beyond alphabetical proximity, so this entry is framed...
Article No. 12
Second entry in the running SEO glossary, continuing straight through the alphabet from "artificial intelligence" to "Bing." As with Part 1, treat each entry as a standalone reference definition rather...
Article No. 13
This is the first entry in a running SEO glossary, working straight through the alphabet. It covers eight terms from "above the fold" to "anchor text." Each entry is a...
Article No. 14
Most "why isn't my SEO working" content blames tactics: you need more backlinks, better titles, more content. That advice isn't wrong, exactly, it's just not diagnostic. It doesn't tell you...
Article No. 15
Most "local SEO guides" are written for no city in particular. They cover Google Business Profile optimization, on-page basics, and citation building in language generic enough to apply to Boise...
Article No. 16
A contact page has a narrow job: confirm the business is real, tell people how to reach it, and match what Google Business Profile and other authoritative sources already say...
Article No. 17
FAQ content is worth building. FAQPage schema is worth adding. But if you're doing either one because you expect it to produce a rich result in Google Search, that reason...
Article No. 18
An orphan page is a page that exists on your site (it's live, it returns a 200 status, it might even be indexed) but has zero internal links pointing to...
Article No. 19
There are two entirely different things people mean when they say "competitor gap analysis." One compares keyword sets: which search terms a competitor ranks for that you don't. That's a...
Article No. 20
Deciding what to write about, how long an individual piece should run, and when to refresh it are all separate decisions with their own logic. Those questions are covered elsewhere....
Article No. 21
Internal linking is the part of SEO you fully control. You can't make other sites link to you, and you can't force Google to rank a page, but you decide...
Article No. 22
Publishing new content gets most of the attention in SEO strategy, but a huge share of the traffic opportunity on an established site sits in pages you already published. An...
Article No. 23
"How many words should this article be?" is the wrong question. The right question is "what does someone need to know to fully answer this search, and have I covered...
Article No. 24
A meta description is the short block of HTML (<meta name="description" content="...">) that summarizes a page's content for search engines and, when Google chooses to use it, appears as the...
Article No. 25
This post covers one thing: the mechanical, page-level elements you control directly in your HTML and content structure. Title tags. Heading hierarchy. URL slugs. Where keywords belong on the page....