Article No. 11
Primary Position – NYC SEO Agency Profile
Abstract
Primary Position is a small, founder-led SEO agency operating out of an address at 244 5th Avenue, Unit 2575 Unit 2, New York, NY 10001, per its listings on Yelp,...
On this page
Primary Position is a small, founder-led SEO agency operating out of an address at 244 5th Avenue, Unit 2575 Unit 2, New York, NY 10001, per its listings on Yelp, DesignRush, and Opendi. The suite-style unit numbering is consistent with a shared-office or mail-suite address rather than a large dedicated floor, which fits the agency’s small-team profile.
Who runs it
David Quaid is the principal. His own materials describe him as founder; third-party business-data sites like Crunchbase and TheOrg list his title as Managing Partner. Both may be accurate simultaneously depending on how the entity is structured; readers should not assume “founder” and “managing partner” are contradictory here.
A genuine, unresolved question about how long this has operated
Sources disagree on Primary Position’s founding date. Clutch’s business profile states 2004. The company’s own marketing describes founding “in 2005, in Europe.” Quaid’s own bio places the start of his SEO career around 2002.
A separate, more specific data point complicates the “20+ years in NYC” narrative some marketing copy implies: TheOrg’s structured career-history profile for Quaid lists “Managing Partner at Primary Position SEO NYC” beginning in February 2020, with the years before that showing him in unrelated roles, including Director of Inbound Marketing at KEMP Technologies and an interim CMO role at a different company. This is a moderately confident finding (from a structured business-data source, not a screenshot of LinkedIn itself), but it is specific enough to flag: the New York entity as currently operated may be considerably newer than a “founded in 2004” headline implies. Readers evaluating longevity as a factor should treat the founding-year claims as unresolved rather than settled fact.
Reputation signals
Clutch lists exactly one published review for Primary Position, rated 5.0 out of 5, from a client identified only as a “Senior Department Executive” at a SaaS company. One review is a genuinely small sample; it should not be read as equivalent to an agency with dozens of reviews.
| Signal | What's confirmed | What's not |
|---|---|---|
| Address | 244 5th Ave, NYC (multiple directories agree) | Whether it's a dedicated office or shared suite |
| Founding year | Disputed: 2004 (Clutch) vs. 2005 (company) vs. 2002 (career start) | A single verified date |
| NYC entity age | Managing Partner role dated to Feb 2020 (TheOrg) | Full continuous operating history since any earlier date |
| Reviews | 1 Clutch review, 5.0/5 | A larger, independently verifiable sample |
| Ireland office | Claimed on some pages | Could not independently confirm any Cork, Ireland address, filing, or listing |
What could not be verified
A claim that Primary Position maintains an office in Cork, Ireland could not be confirmed through any independent business registry, Google listing, or directory in this review. If accurate, it may simply be undocumented publicly; readers who need this confirmed should ask the agency directly rather than relying on marketing copy alone.
Client testimonials referencing named individuals at KEMP Technologies and a company called Inkvine appear on some versions of the agency’s own marketing pages. Both named companies and the named individuals are real, verifiable entities, and Quaid’s own career history shows a real prior employment connection to KEMP. However, the specific testimonial text attributed to them could not be independently located or confirmed in this review.
Bottom line for comparison shoppers
Primary Position is a small, founder-run NYC shop. The genuine differentiator is direct access to a principal rather than an account-manager layer, common at boutique agencies of this size. Given the unresolved founding-date question and thin public review record, businesses considering this agency should ask directly for references and a clear account of how long the current NYC operation has actually been running, rather than relying on the “20+ years” framing found in some marketing copy.