Article No. 11
Coalition Technologies – a Los Angeles Digital Marketing Agency Serving the New York City Market
Abstract
Coalition Technologies was founded in January 2009 by CEO Joel Gross, confirmed via the company's BBB profile and corroborated by LinkedIn and the company's own blog. The agency is headquartered...
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Coalition Technologies was founded in January 2009 by CEO Joel Gross, confirmed via the company’s BBB profile and corroborated by LinkedIn and the company’s own blog. The agency is headquartered in the Los Angeles area, not New York. Two addresses appear across sources for the Los Angeles headquarters: an older Culver City address (3750 S Robertson Blvd) that appears in legacy directory listings and the LLC’s own corporate filing, and a newer Downtown LA address (515 S Flower St, inside City National Plaza) that appears on Coalition’s own current contact information as tracked by Clutch and BBB. Given the conflict between these two, readers should treat the exact current street address as unconfirmed rather than rely on either figure without checking directly with the company.
No confirmed New York office
Indeed’s own listing of Coalition’s office locations names only Culver City, Los Angeles, Marina del Rey, and an Austin, Texas office at 11305 Four Points Drive, Suite 300. No independent source in this review confirmed a physical New York office. Coalition maintains a New York City-targeted service page, which is standard practice for agencies marketing to a metro they serve remotely, not evidence of a local office.
Scale
Employee count is genuinely disputed across sources: Clutch’s structured profile lists a 50-249 employee range, while Coalition’s own marketing and a Glassdoor employee review both reference “200-300” employees. Both figures are reported here without resolving the conflict, since neither could be independently confirmed as more current or accurate than the other.
| Metric | Source | Status |
|---|---|---|
| Clutch reviews | 162 reviews, 4.8/5 (confirmed via live profile check) | Independently verifiable |
| Employee count | 50-249 (Clutch) vs. 200-300 (company/Glassdoor) | Disputed, not resolved |
| "$588M in SEO revenue," "25M+ monthly visitors," "800+ case studies" | Coalition's own marketing pages | Self-reported, no independent audit or third-party benchmark found |
What this means for a reader comparing agencies
Coalition Technologies is a real, well-documented, mid-to-large agency (by the standards of this directory) headquartered on the West Coast, not in New York. A business specifically seeking a New York-based team should understand that engaging Coalition means working with an agency based roughly 2,800 miles away with no confirmed local presence, which has practical implications for time zones and in-person availability. The scale and revenue figures the company publishes about itself are worth taking as directional claims rather than independently audited facts, since no third-party source in this review corroborated the specific dollar or traffic figures.