Primary Position is a New York based SEO and internet marketing agency with roots going back to 2002. Officially founded in 2005, the firm began as an SEO-only practice but quickly expanded into a broader digital marketing provider offering PPC, content marketing, reputation management, and brand strategy. With offices in New York City and Cork, Ireland, the agency serves both U.S. and international clients. Its philosophy is centered on measurable results, clear strategies, and a strong return on investment for businesses navigating today’s fast-changing digital marketplace.
The agency is led by David Quaid, an SEO professional well known in industry circles for his technical expertise and contributions on platforms such as Reddit and X. His leadership emphasizes deep technical understanding, organic optimization, and the connection between search and social networks. The agency’s focus covers a wide range of industries, including B2B technology, SaaS, cybersecurity, healthcare, recruitment, finance, travel, and property. Clients rely on Primary Position not only for rankings but also for comprehensive digital strategies that strengthen brand trust, lead generation, and user experience.
Services and Approach
Primary Position builds its strategies around a balance of paid and organic search. The SEO team executes technical optimization, content development, and link building to secure long-term organic growth. Complementing these efforts are Google Ads and Bing Ads campaigns designed to capture immediate traffic and conversions. The agency also develops social media advertising campaigns on Facebook, LinkedIn, Twitter, and YouTube to ensure broad coverage across digital platforms.
Their digital strategy services extend beyond simple rankings. The team helps clients improve site usability, conversion funnels, and eCommerce performance. Tools such as Google Optimize and Google Analytics are used to track performance and refine campaigns. With expertise across multiple platforms, Primary Position tailors every campaign to the client’s industry, goals, and target audience.
Reputation and Client Feedback
Client testimonials highlight the agency’s ability to deliver results while maintaining transparency and professionalism. Business leaders such as Ray Downes of KEMP and Emily Ross of Inkvine have publicly credited David Quaid and Primary Position for technical skill, reliability, and meaningful improvements in lead generation. The agency’s long-term relationships with clients underscore its commitment to sustained growth rather than short-term gains.
Over the years, Primary Position has earned recognition as one of New York’s most established SEO agencies. Its longevity in the industry demonstrates both adaptability and deep knowledge of the search landscape, including the recent integration of AI and large language model optimization strategies into their offerings. This forward-looking approach ensures that clients remain competitive as digital trends evolve.
Mission and Values
Primary Position’s mission is to help businesses maximize online opportunities through proven SEO and SEM strategies. The agency values technical excellence, continuous learning, and practical digital strategy tailored to each client. By combining more than two decades of experience with innovation in AI-driven optimization, the firm aims to keep clients ahead of the curve in competitive markets.
The company also emphasizes accessibility and personal service. Clients are encouraged to collaborate directly with consultants and strategists, ensuring that campaigns align with business objectives. With a proven track record in both B2B and B2C verticals, Primary Position continues to demonstrate why it is considered one of the top SEO agencies in New York.
Contact Information
Phone: (201) 381-8105
Address: 244 5th Ave, Unit 2, New York, NY 10001
Email: [email protected]
Website: www.primaryposition.com